According to HubSpot’s “State of Inbound Report” from 2017, manufacturers are devoting 69% of their marketing efforts to gaining new leads through inbound tactics. Buyers are relying more than ever on Google to find the next important piece, the conveyor belt or non-slip mat. That doesn’t mean that traditional methods of marketing are no longer valid; it means that your approach to marketing should change as buyer behavior changes.
Top 5 Reasons Industrial Manufacturers Should Use Inbound
Your best prospects are looking for better solutions online on a daily basis and are selectively engaged in social media search
The more you think about a purchase, the more research opportunities you have (and the more opportunities for potential vendors to increase their credibility by showing up in search engine results).
Using the words of your customers and prospects to describe challenges and possible solutions will result in long keyword sets that you can own
The complexity of the challenges your potential customers face, as well as the complex products and solutions you offer, provide a wealth of content opportunities
A dedicated inbound strategy can make some traditional strategies much more effective
HubSpot (inbound marketing) is one of the best ways to increase traffic to your manufacturing company’s Web site. However, if you do not know how this affects revenue increases, you will not fully appreciate the results. Although HubSpot is very effective, there’s a large learning curve and element of testing to see what works for your brand.
Ways HubSpot Boosts Sales For Manufacturing Companies
The following listed below are some of the ways HubSpot as inbound marketing can boost sales for manufacturing industries;
Increase Website Traffic
Your website has a significant positive impact on sales. If you convert 10% of website visitors, it can have a huge impact on your prospect count. Inbound Marketing (HubSpot) offers many strategies for increasing your monthly website traffic, such as SEO (search engine optimization), social media marketing, blogging and the development of buyer-personas. Creating content that answers the questions buyers ask when making a purchase and optimizing that content for search engines is a highly effective tactic to improve your rankings and increase organic traffic. Social media marketing offers a mix of traffic generation and customer delight. The joy of the customer is an important phase of customer acquisition.
Blogging is a core element of inbound marketing, designed to make customers aware of your website, provide valuable information, and drive engagement. Of course, if you have no traffic, do not close online sales. Blog posts are now expected by Internet users, making it harder for you to increase sales without a blog.
In a HubSpot survey, manufacturers said most of their traffic came from organic channels. This means that a manufacturer that does not have a strong presence in organic search may miss a significant amount of qualified traffic to its competitors.
Developed in the most effective way and associated with a strong inbound marketing plan, your website can be a lead generating machine. Part of your plan should include prospect generation campaigns: a set of integrated strategies and tactics based on a proposal that will attract potential customers to a landing page on your site that collects visitor’s contact information.. Some of the best lead-generating campaigns include opportunities to promote a special offer on your website and other vehicles, including social media, pay-per-click advertising, e-newsletters, and more.
Have you experienced a situation where you’ve asked for more information or provided your contact information to a business, and never received a follow up? Missed opportunity on their part, right? Nurturing a lead is a critical part of inbound marketing strategies (especially for manufacturing companies), because if you have a long sales cycle, prospects should receive communication over a period of time in order to convert the lead into a client. Nurturing can be done through marketing technology such as an automated series of emails allowing you to stay top of mind. Keep messaging around thought leadership (information the prospect will be interested in learning and which positions you as an expert – think educational, promotional, best practice sharing) and not just sales. Try to target messaging as specific as possible to the lead.
Manufacturing companies recognize the value of inbound marketing compared to traditional advertising methods and promote their business. With the ability to be found, generate leads, and position your business and employees as experts, the methods described in this post have the potential to deliver higher ROI.
Shorter Sales Cycle
Inbound marketing for manufacturing companies shorten your sales cycle, reduce cost of customer acquisition, and narrow the journey from lead to customer. One of the ways to inbound marketing for reduces sales cycle is through appropriate lead scoring and nurturing. Interested parties are provided with valuable information that they can work with long before they become customers. When they feel like the brand cares about more than just money, they are more inclined to make a purchase. You must show customers that you value them, especially if you want the sale sooner.
At first glance, not many manufacturers know the differences between inbound marketing vs traditional marketing. You may think that attracting customers is more of a slow process than looking for customers, but the opposite is true. The paradigm of inbound marketing for manufacturing accelerates the sales process, empowers sales teams with sales enablement tools and most commonly helps manufacturers to reduce sales cycles. Concentrate on mastering these five ways. Inbound marketing boosts sales to improve your manufacturing business.