Category: Marketing

How Market Development Strategies Can Work For Your Brand Development

Marketing Development Strategy is a term that is often used interchangeably with Brand Development Strategy. They are two separate yet interconnected concepts. One of the primary purposes for a marketing plan is to establish or identify your target audience and the type of marketing activities you plan to engage in to reach this audience. Once you have determined who your…

Measuring Your Digital Marketing Campaign Performance with Meaningful Metrics

For any competent digital marketers, success can be evaluated in many different means. Online marketing performance is assessed by key performance indicators (KPIs). However, not every KPI is valuable. With many to pick from, it’s most ideal to focus on the numbers that in fact and straightly affect the growth of your firm. When we talk about an SEO project,…

WHY CHOOSE EMBR.com.au FOR LEAD GENERATION?

EMBR group specialise in digital lead generation for various B2C industries in Australia and New Zealand. We work on a performance basis, meaning you only pay for leads we deliver for you. You don’t have to worry about buying clicks, impressions, placements or any add platforms. EMBR take care of all of this for you and you only pay for…

Facebook Messenger Marketing: Do same things but in a different way

Have you ever think that you are the one among the 2.23 billion of Facebook’s users. Not only are this there around 1.3 billion Facebook messenger app users. Nowadays, every mobile phone probably has cameras and a GPS besides a microphone. Through the use of Facebook messenger service, users are giving unlimited access to these features. They cannot imagine how…

Why Inbound Marketing Works Better For Manufacturing Companies

According to HubSpot’s “State of Inbound Report” from 2017, manufacturers are devoting 69% of their marketing efforts to gaining new leads through inbound tactics. Buyers are relying more than ever on Google to find the next important piece, the conveyor belt or non-slip mat. That doesn’t mean that traditional methods of marketing are no longer valid; it means that your…