Marketing Development Strategy is a term that is often used interchangeably with Brand Development Strategy. They are two separate yet interconnected concepts. One of the primary purposes for a marketing plan is to establish or identify your target audience and the type of marketing activities you plan to engage in to reach this audience. Once you have determined who your…
Category: Marketing
Measuring Your Digital Marketing Campaign Performance with Meaningful Metrics
For any competent digital marketers, success can be evaluated in many different means. Online marketing performance is assessed by key performance indicators (KPIs). However, not every KPI is valuable. With many to pick from, it’s most ideal to focus on the numbers that in fact and straightly affect the growth of your firm. When we talk about an SEO project,…
How to work with Nano influencers on TikTok
Booming, with over 500 million active monthly users, are sure to be more since the start of the pandemic, is the video-based social app TikTok. Gen-Z and some Millennials are already using the platform to show off their creative side, but brands haven’t got the message yet. TikTok’s potential for marketing is endless, but few brands are doing it and…
Guide To Creating A Compelling Value Proposition
A business, you have got to attract your customers for all the right reasons. You will have to promise values and come up with strategies that can help you deliver them as well. Once successful, the prospect will return with more projects. This is the reason why businesses today are so excited to create their own value propositions. They want…
Top 5 Tips For Effective Online Reputation Management
Better online reputation management can benefit everyone – business and consumer. Here are some tips to improve yours.
HOW TO DEVELOP A BRAND IDENTITY
Developing your identity as a brand is crucial to your success as an organization. Your brand identity differentiates you from your competitors. It gives your customers a unique personality to connect to on, and create an opportunity for relationship building.
WHY CHOOSE EMBR.com.au FOR LEAD GENERATION?
EMBR group specialise in digital lead generation for various B2C industries in Australia and New Zealand. We work on a performance basis, meaning you only pay for leads we deliver for you. You don’t have to worry about buying clicks, impressions, placements or any add platforms. EMBR take care of all of this for you and you only pay for…
Facebook Messenger Marketing: Do same things but in a different way
Have you ever think that you are the one among the 2.23 billion of Facebook’s users. Not only are this there around 1.3 billion Facebook messenger app users. Nowadays, every mobile phone probably has cameras and a GPS besides a microphone. Through the use of Facebook messenger service, users are giving unlimited access to these features. They cannot imagine how…
Why Inbound Marketing Works Better For Manufacturing Companies
According to HubSpot’s “State of Inbound Report” from 2017, manufacturers are devoting 69% of their marketing efforts to gaining new leads through inbound tactics. Buyers are relying more than ever on Google to find the next important piece, the conveyor belt or non-slip mat. That doesn’t mean that traditional methods of marketing are no longer valid; it means that your…
Online Marketing Mistakes and How to Avoid Them
If we had a penny for everytime someone committed an online marketing mistake, we’d have already invested millions in making sure they don’t. Mind you, the mistakes that this article will talk about are not merely limited to just one kind of online marketing. In fact, it can be applied across the entire range: right from social media marketing, SEO…