Writing content is certainly a difficult task. It becomes even more difficult the less time you have. But at the end of the day if you want to see a positive ranking in Google, you will need to invest into content. Google loves high quality and engaging content and this is reflected in the type of websites you always see at the top of the rankings.
Sometimes the best option is to simply hire a ghostwriter for your local marketing agency or business. Many websites are certainly weary of ghost writers because they have heard some of the horror stories of paying money only to get very poor quality work. Well, this isn’t always the case – especially if you do your research. A quality ghostwriter will offer countless benefits that you should consider taking advantage of.
The fact of the matter is that many digital marketing agencies do outsource some of their content writing. Unless you have a fully dedicated team, it is likely that you will as well. Also, ghostwriters don’t have to cost a bomb. There are many reasonably priced ghostwriters available.
Note: While you will be looking for a competitively priced writer, remember that if you find someone (or an agency) willing to offer their services for dirt cheap prices, it could mean that the quality is poor.
It is recommended that you ask to see samples and ask for some of the first piece of content they write for you to be sent straight away for review before writing the rest of the content provided.
With all this in mind, take a look below at some of benefits hiring a ghostwriter has to offer:
Most ghostwriters make a living through their writing for an online marketing agency like SEO Shark or digital firms. So if they don’t do a good job then they wouldn’t be making much money! They are professionals and usually have a number of years’ worth of experience.
Many of they even studied a relevant topic at university, like journalism for example. They have a genuine love for writing and therefore want to master their craft.
Whereas, you love what you do and are certainly passionate about it, but many not necessarily be able to put it into words. You could have the best, most innovative product or service on the market but it would probably be all for nothing if you can’t explain it well in an engaging manner to potential customers.
2. Save Time
One of the commodities that many businesses owners feel like they need more of is time. By hiring a ghostwriter you can get some of your time back. This also goes back to the first point. Ghostwriters are professionals and they have been writing for many years. This means they have the ability to write high quality content faster then the people in your team, they also know how to implement internal links.
Writing content can be difficult and you need to be passionate about it. Imagine giving the work to someone on your team who really didn’t want to do it. The content probably won’t be of the same quality or written in the same time frame. Being time poor means you have to delegate and ensure that you are making the most of the time you do have.
3. SEO Knowledge
With so much content around on the Internet, you certainly want yours to stand out. With proper SEO and marketing measures integrated well into your content, you are going the extra mile to help get your content noticed. While you may not have a lot of SEO knowledge, most ghostwriters do and they will automatically write your content with all the SEO best practices already incorporated.
They understand what works well and what doesn’t and they make sure the content sounds good as well. Therefore you aren’t just checking off an SEO content list, but you are doing both. Making sure the marketing content is up to scratch so Google is happy, while also creating engaging content that makes users happy (which in turn also makes Google happy).
4. Authentic Content
Consumers these days are quite savvy. They do not like to just be straight out pitched a sale. They want to understand the business and feel like they would be valued if they became a part of it. Consumers want to know if you are authentic and this is something that a ghostwriter can help you with.
Creating pieces of content that are authentic will really help to get customers on board with your business and the products or services you have on offer. A good ghostwriter will work closely with you to understand your business and help create the message you envisioned.
There are many benefits you will see when hiring a ghostwriter. The most important thing to remember is to do your research first before deciding. There are a lot of different ghostwriters out there, so keep looking until you find one you think suits in well with your business.