Beautiful, articulate copy that’s easy to read is hard to write. It needs to communicate ideas, passion and trust – but it also needs to be engaging, fun and ‘on brand’. Then start to add in SEO needs, keyword density and it becomes far trickier.
Category: Search Engine
5 Overlooked SEO Basics You Must Follow When Building Your Website
If you are planning to build a website for your business, one of the most important things you must focus on should be the SEO aspect of the site. Until and unless you optimize your website for the search engines, no amount of good content will be able to attract visitors to it. Below, we look at five often overlooked…
Benefits of SEO in 2018 for Small Business
Today SEO is recognized as an essential element of a successful marketing strategy. Ignoring this is akin to opening a store in a busy marketplace but not having a signboard in place. Investing in SEO will help search engines direct people towards your website. Here are a few more reasons why SEO is essential for small businesses.
HTTPS is now being used by Google for ranking
This is huge news. Google has finally realized that sites that are more secure should rank higher than sites that aren’t. And installing an SSL certificate is one way to make your site more secure. So, if you were humming and hawing about whether or not you needed an SSL cert, hopefully this pushes you in the right direction. You can…
Bing Connected Pages – you can now claim all your social pages
http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2013/11/18/connected-pages-now-claim-official-pages-beyond-your-website.aspx/ Bing has just added a great tool to Bing Webmaster Tools. With “Connected Pages” you can now link up your site with all your social pages (Facebook, Twitter, Pinterest, G+, etc). This way you can see statistics from Bing traffic related to not only your own website, but all your social pages too. Pretty cool, eh?
New “Manual Actions” Viewer in Google Webmaster Tools
http://googlewebmastercentral.blogspot.ca/2013/08/manual-actions-viewer.html Now it’s finally possible to see if there’s any manual spam actions against your domain. Just log into Google Webmaster Tools, and click Search Traffic > Manual Actions. If you’re lucky, you’ll see a “No manual webspam actions found” message. If you do have a manual action, you can then hopefully fix whatever Google is complaining about, and submit a…
Case Study on Recovering from a Google Penalty
If you or someone you know has been penalized by Google for unnatural links (and possibly other reasons), there’s always hope. This article provides a solid blueprint on recovering your rankings. It may take months, but for a lot of businesses it’s definitely worth it.
A couple interesting SEO developments
Both of these really intrigued me, so I thought I’d share with my followers… How I Hijacked Rand Fishkin’s Blog When there are two identical documents on the web, Google will pick the one with higher PageRank and use it in results. It will also forward any links from any perceived ’duplicate’ towards the selected ‘main’ document. This idea first came to…
How do I remove spammy links from my site?
I hear this question now more than ever before. The reason why? Since the beginning of the year, hundreds of thousands of webmasters (heck, maybe even millions) have received a warning similar to this: Google Webmaster Tools notice of detected unnatural links to http://example.com/ Dear site owner or webmaster of http://example.com/, We’ve detected that some of your site’s pages…
I’m scared of Google Analytics
Recently, I’ve began the laborious process of migrating away from Google Analytics on most of my sites. Why? Because it is frankly starting to scare the hell out of me. Here’s why: Bounce rate is believed to be a factor used in determining your Google search rankings. This is a measure of the percentage of visitors the leave your site…