If you’re in the market for an Orlando SEO agency, you may be feeling overwhelmed with the volume of options. And as you narrow down your search and begin speaking with potential agencies, you may find many repeat the same information over and over. After some time, you might even begin to wonder if SEO is worth it at all.…
How Negative SEO Works
What Is Negative SEO? Search engine optimization (SEO) is the process that involves increasing a website’s traffic by means of improving its placement on search engines. It goes without saying that there exists an opposite concept, a method to undermine a particular website’s traffic. Referred to as “negative SEO,” the process involves a set of techniques used to affect a…
How to Use Social Media in Your SEO Campaigns
The extent to which social media impacts SEO has long been debated. Some people believe social media is not a ranking factor, but others think it plays a critical role. While the debate will continue, it is clear that many of the factors involved in SEO are also crucial to social media. There are many additional business benefits to growing…
Will SEO Change In 2019 – The Ever Changing Face Of SEO Services
Search engine optimisation and therefore SEO Services change constantly. Businesses that wish to remain ahead of the competition ought to be aware. Now that 2018 has concluded, checking out what trends will matter in 2019 will help businesses set up their methods for the year that lies ahead. Here are a few of them.
How to write expert copy for SEO purposes
Beautiful, articulate copy that’s easy to read is hard to write. It needs to communicate ideas, passion and trust – but it also needs to be engaging, fun and ‘on brand’. Then start to add in SEO needs, keyword density and it becomes far trickier.
5 Overlooked SEO Basics You Must Follow When Building Your Website
If you are planning to build a website for your business, one of the most important things you must focus on should be the SEO aspect of the site. Until and unless you optimize your website for the search engines, no amount of good content will be able to attract visitors to it. Below, we look at five often overlooked…
Benefits of SEO in 2018 for Small Business
Today SEO is recognized as an essential element of a successful marketing strategy. Ignoring this is akin to opening a store in a busy marketplace but not having a signboard in place. Investing in SEO will help search engines direct people towards your website. Here are a few more reasons why SEO is essential for small businesses.
HTTPS is now being used by Google for ranking
This is huge news. Google has finally realized that sites that are more secure should rank higher than sites that aren’t. And installing an SSL certificate is one way to make your site more secure. So, if you were humming and hawing about whether or not you needed an SSL cert, hopefully this pushes you in the right direction. You can…
Case Study on Recovering from a Google Penalty
If you or someone you know has been penalized by Google for unnatural links (and possibly other reasons), there’s always hope. This article provides a solid blueprint on recovering your rankings. It may take months, but for a lot of businesses it’s definitely worth it.
A couple interesting SEO developments
Both of these really intrigued me, so I thought I’d share with my followers… How I Hijacked Rand Fishkin’s Blog When there are two identical documents on the web, Google will pick the one with higher PageRank and use it in results. It will also forward any links from any perceived ’duplicate’ towards the selected ‘main’ document. This idea first came to…