Tag: SEO

Measuring Your Digital Marketing Campaign Performance with Meaningful Metrics

For any competent digital marketers, success can be evaluated in many different means. Online marketing performance is assessed by key performance indicators (KPIs). However, not every KPI is valuable. With many to pick from, it’s most ideal to focus on the numbers that in fact and straightly affect the growth of your firm. When we talk about an SEO project,…

How Negative SEO Works

What Is Negative SEO? Search engine optimization (SEO) is the process that involves increasing a website’s traffic by means of improving its placement on search engines. It goes without saying that there exists an opposite concept, a method to undermine a particular website’s traffic. Referred to as “negative SEO,” the process involves a set of techniques used to affect a…