A friend of mine was recently wondering, “What’s the difference between being ranked #1 and #2 on Google?”
He guessed that it wouldn’t be very much, maybe like 10% max.
Well, surprisingly it’s much higher than that!
While I haven’t seen any data from Google for the click-through rate averages for each position, there’s data floating around from AOL that could easily be applied to any search engine.
- Ranking #1 gets 42.1 % of clicks
- Ranking #2 gets 11.9 % of clicks
- Ranking #3 gets 8.5 % of clicks
- Ranking #4 gets 6.1 % of clicks
- Ranking #5 gets 4.9 % of clicks
- Ranking #6 gets 4.1 % of clicks
- Ranking #7 gets 3.4 % of clicks
- Ranking #8 gets 3.0 % of clicks
- Ranking #9 gets 2.8 % of clicks
- Ranking #10 gets 3.0 % of clicks
This means that if a keyword gets 100 searches a month, the #1 result will get 42 clicks whereas the #2 result will only get 12! Pretty big difference.
Great example of why it’s so important to be ranked #1 🙂
Even better, if you’re #1 for organic search results, Google Maps listings, AND AdWords, you can completely dominate the competition.
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