Google’s latest major algorithm change, rolled out in Feb 2011, is called “Panda” and was big news for anyone doing internet market or SEO. Many marketers reported huge SERP drops while a lesser number noticed gains. Rumor has it that the Panda update came about from a focus group that Google held. They had real humans evaluating actual websites and…
Tag: click-through rate
The difference in traffic for page 1 Google positions
A friend of mine was recently wondering, “What’s the difference between being ranked #1 and #2 on Google?” He guessed that it wouldn’t be very much, maybe like 10% max. Well, surprisingly it’s much higher than that! While I haven’t seen any data from Google for the click-through rate averages for each position, there’s data floating around from AOL that could…