Your business could be doing better.
No matter how it’s doing right now—whether you’re struggling to make ends meet or already sitting on a comfortable cash flow—you can harness the power of social media to help your business reach the next level.
Building your business online can help you create passive income flow so you can live a better life. And you can do it without chaining yourself to your desk to run an advertising campaign.
Here’s how it’s done:
1) Use Facebook Ads
91 percent of marketers use Facebook ads to reach their customers.
That’s a staggering percentage. There’s a reason for that: Facebook lets you drill down deeper than any other advertising platform on the market when you’re trying to narrow down your audience. It’s easy to figure out exactly the segment that you want to reach.
Once you’ve set up a Facebook campaign, you’ll have to monitor it daily—but it won’t take long. Once it’s running, you just need to tune it. If it’s doing well, increase your ad spend.
If it’s not doing so hot, try something different with creative or targeting. Focus on getting one thing right at a time and it won’t take you very long each day to keep it going.
2) Engage With Content
Take 15 minutes per day and search for the subject of your business. Whatever it is. Are you a barber? Search for content about haircuts. A marketer? Find posts on marketing. And then leave comments on them.
Be natural—don’t come off with a hard sell—but mention something topical to the article that you can link back to things you’ve done in your own business.
You’ll drive engagement and improve your credibility.
3) Use Facebook Offers to Drive Traffic
Facebook Offers are a powerful tool that not enough businesses use.
As a business owner, you’re constantly looking for ways to get more people engaged and involved with your business. Particularly if you’re an online business, you can leverage the power of offers to do this in a way that helps you long-term.
If you run a Facebook Offer and cross-promote it on your website, on social media, and maybe even in print or in store if you have a physical footprint, you can drive customers to your Facebook page and get them engaged. If the offer’s good, they’ll tell their friends, and that will drive engagement to your Facebook page as well.
The best part? You set it up and forget it. Try it out. See what happens.
4) Livestream Your Life
Gary Vaynerchuk is a master of this strategy—the entrepreneur and digital marketer has made a business out of promoting the behind-the-scenes of his business. But anyone can utilize this.
People are fascinated by process, and showing them what you’re doing behind the scenes can be a great way to get people interested. Next time you get in a great new product, or you have an exciting meeting, or you run into somebody on the street who’s super excited about what you do, go live!
Take a couple of minutes and let people know what’s happening.
You don’t have to go anywhere and set up equipment—in fact, the more authentic, the better. You’re already there, so you’re not taking time out of your day. It’s easy.
5) Use Facebook Groups for Your Customers
Get people involved in a Facebook group and you can keep them more engaged with your business with just a little effort.
Put it out there first—say, “Hey, I’m going to start a private group for customers of my business, and if you want in there’ll be exclusive offers and I’ll keep you in the loop on new developments”.
Then each day, spend a little time keeping them abreast of what’s happening. Make sure you’re engaging and answering questions—it shouldn’t take too long. Try doing some deals that are exclusive to the group so you can keep people invested.
It’s important that they not drop off from checking in—you’re trying to build engagement and loyalty, after all. It may surprise you how little time and effort it takes to quickly build a following if you’re offering real value and real feedback.
Creating a group that keeps them in the loop helps your customers feel seen and known, not just like numbers on a spreadsheet. You’ll generate both immediate sales and positive word of mouth. That translates to a more successful business and steadier income.
With only a few minutes a day, you can invest effort that will help you grow your business by leaps and bounds. By applying these tips, you can catapult your business to new heights without letting it control your life.
Work smarter, not harder, and use the power of Facebook.