Search engine optimisation and therefore SEO Services change constantly. Businesses that wish to remain ahead of the competition ought to be aware. Now that 2018 has concluded, checking out what trends will matter in 2019 will help businesses set up their methods for the year that lies ahead. Here are a few of them.
In 2018, 52.2% of worldwide on-line traffic was generated through mobile phones.
Back in March 2018, Google began mobile-first indexing. In straightforward terms, this implies that Google ranks websites based on the user experience for mobile devices.
If a web site has mobile and desktop versions, the mobile one is indexed. a web site that isn’t mobile-friendly misses out on an enormous quantity of traffic.
One of the primary steps people can take is to use Google’s mobile test site to see if your webpage is mobile-friendly or not. If your web site isn’t optimised for mobile devices, it’ll tell you what steps you’ll be able to take.
Google desires to deliver the best user experience and deliver it quick. As of mid 2018, mobile page speed has been a major ranking factor for mobile.
It’s recommended that you start using the Google updated page speed report to make enhancements. It also emphasised that the intent of a search engine query was still a strong signal. So, a slower page can still rank high if it has relevant content that best answers a question.
Accelerated mobile pages (AMPs) provide the most effective user experience, loading about thirty times quicker. Google, Twitter and some other companies rolled out this open source project, designed to make mobile pages super quick.
More and more folks are using smart devices and smart assistants on devices like Alexa and Siri. What used to be fantasy is currently a reality with computers that can understand human speech.
In 2019, voice search SEO will become more and more necessary. By the end of 2018, over 20% of queries on android devices and Google’s mobile app were via voice search. Businesses ought to use voice search SEO if they want to set themselves up for success in a very voice-driven search world.
The good news is that if you’re already using SEO best practices, your web site is in good shape for voice search, however there are some key things to keep in mind.
Voice searches have longer-tail keywords and use additional informal words than written searches. For instance, individuals might do a voice search for: “What is the nearest Italian restaurant near me?” as opposed to “Italian restaurant close to me.” Voice searches are also more likely to be a question phrase.
It’s necessary to find out how your audience speaks about your product and services. You can use a tool called ”Answer the public” to research how individuals are asking questions with voice search based on your keyword.
Long-tail keywords are also cheaper and have higher click-through rates than shorter ones. You can use free or paid keyword analysis tools to get a concept of the most widespread search terms and obtain more qualified traffic. To help increase high-quality traffic, you can produce a FAQ page and dedicate blog posts to answer queries from readers.
Content Relevance And User Intent
The URLs with the very best content relevance generally rank within the 1st couple of positions in Google search. Unless content meets user intent, it’s extremely unlikely to rank in those positions. Google will measure the relevance of on-line content in real time.
Websites ranking on Google’s 1st page tend to possess long-form content. the secret isn’t within the length but the quality and depth of the content. Engaging, in-depth content is probably going to still dominate in 2019.
Final Thoughts – SEO In 2019
While mobile search is increasing, videos are dominating, and we’re beginning to use voice-driven search, user experience is more vital than ever. We must still create relevant content to fulfil user intent.
Artificial intelligence and mobile indexing are huge factors to consider this year, and it’ll be fascinating to see what impact they may have on SEO in 2019.
Managing Director / Digital Marketing Specialist at 100 Media UK