A case study on increasing conversion rate by 311%

I found this case study quite interesting and thought I’d share it:

http://blog.statuspage.io/how-we-increased-our-conversion-rate-by-311-percent

Coles Notes:

  • Better social proof
  • Demonstration videos and screenshots
  • Customer quotes for each feature
  • Create a better first experience

Hopefully you’ll learn something to help your own conversions!