WebProNews recently posted this super interesting article about an experiment done by SEOMoz that looked at different Google ranking factors, and how many Search Engine Optimization experts view their importance.

http://www.webpronews.com/google-ranking-factors-2-2011-06

A few things that stuck out for me:

• Page-level backlink metrics are the top algorithmic factor (compared to domain-level, link authority, social metrics, etc.)
• Diversity of backlinks is greater than raw quantity
• Nofollow backlinks do indeed help with rankings (further evidence to support this post)
• Pages with more content rank better
• Long titles and URLs are bad for SEO
• Using keywords earlier in tags and content seems “wise”
• Facebook may be more influential than Twitter for ranking, but Matt Cutts says Google can’t see Facebook shares so this doesn’t make sense to me
• Google Buzz may be used for indexing (more info here)
• Matt Cutts says in general the more content on the home page, the better, but you can also have too much

If you’re a nerd like me, hopefully you find this data useful too!

I just saw a very interesting video post on SEOmoz:

http://www.seomoz.org/blog/correlation-data-for-seo-and-social-media-analysis-part-2-whiteboard-friday

One of the things we did when we saw no-follow links having a really high correlation was we went, well that’s just weird. Maybe what’s going on here is that no-follow links and followed links have a high correlation with each other, and in fact, they do. If you have lots of no-follow links, you tend to also have lots of followed links. So, that makes sense. All right maybe that’s all that’s causing it. But then there’s this one weird, weird data point – well, there’s several weird ones – but there’s this one weird data point around the percentage of followed links having a negative correlation, kind of a strong negative correlation with rankings, which sounds weird, but it suggests that websites and web pages that don’t have any no-follow links aren’t performing as well as those who have at least some or some reasonable percentage of them.

This paragraph caught my attention enormously, mostly because I’ve always been of the opinion that natural backlinking from a variety of sources is the best way to do off-page SEO.  I’ve always thought that a healthy mixture of noFollow and doFollow links were important, otherwise it’s pretty frickin’ easy for search engines to notice that you’re trying to “game” your rankings.  This is also why my automated social media service, SocialAdr uses a mixture of noFollow and doFollow social media sites.

Aaron @ SEOmoz sums it up well when he adds:

What I think that’s happening is that people who do natural things, normal websites, this is not normal. It is not normal to have a website that only has followed links. It’s almost like, man, you must be doing something funny because normal websites earn links from no-follows. They get linked to on Wikipedia, which is no-follow. They have blog comments that people leave and point to them. Those are no-follow. They have social media profiles. Almost all of those are no-follow. People tweet about them. Those are no-follow. There are all of these no-follow links that exist from sort of good places on the Web where you would naturally be mentioned if you’re a good website.

Thoughts?

A recent link building service I’ve tried and wholeheartedly recommend is One Hour Backlinks.  The dude who created Linklicious launched this creative site that makes it super simple and super quick to blast your sites with backlinks.  I’m a big fan not only of the ease-of-use of the site but its pleasing design.  It’s rare to find an internet marketing / SEO site that doesn’t look like it was designed using Geocities in 1997

Here’s what the order form looks like:

Like I said, super simple.

1. Use the top slider to select how many backlinks you’d like (the more you want, the cheaper they get per link).
2. Optionally choose radio buttons for “indexed links only”, “dofollow only”, or “PR1+”, keeping in mind that each option costs extra
3. Enter your keywords
4. Enter your URLs

Done!

Once you’ve placed an order and its been completed (mine took about 20 minutes), you can view the data on your “Complete Projects” page:

As you can see even though I paid for 2000 links I received 2420 of ‘em and the Indexation rate was 45%.

The “download links” hyperlink lets you download a CSV file that contains, for each link:

• URL
• PR
• Indexed (yes, no)
• DoFollow (yes, no)
• Keyword
• Target URL

This spreadsheet is super handy for loading into other link building systems to further boost the SEO-juice of your new One Hour Backlinks.

WINNING.

Occasionally I come across an SEO tool that I feel is worthy of blogging about, and oddly enough today I have two of ‘em.

Linklicious

Instead of wasting hours building RSS feeds and pinging the feeds hoping for crawls, Linklicious eliminates all of the guesswork by providing a guaranteed 100% crawl rate.   It comes with a WordPress plugin so every post is added to an RSS feed, auto-shortened, pinged, and tracked so you can see exactly when your links were spidered.

Linklicious is quite affordable too:  they have a free account and the most feature-packed paid account is only $54/mo.

Here’s a chart that shows the improved crawl late with and without using Linklicious:

Link Pushing

I was looking for a completely automated, hands-off service that combined multiple backlinking techniques.   So I headed over to the Warrior Forum and a quick search brought me to this WSO.

Here’s what the “Link Pushing” service offers:

1. User enters their information; a 2 minute process.
2. System grabs an article from a random article directory.
3. System spins the article using The Best Spinner.
4. System submits the articles to Web 2.0 Properties and Auto-Approve Article directories backlinking to the money site.
5. System then submits to various Doc share sites splitting the backlinks randomly to the money site, the Web 2.0s and the Auto Approve articles.
6. System then submits to microblog sites with links randomly split between the money site, the Web 2.0s and the Auto Approve Article sites.
7. System then submits spun articles to non-auto approval article sites with backlinks to the Web 2.0s and the auto approved article sites.

I had a couple questions before signing up and was super impressed with how quickly and professionally Greg (one of the owners) responded to me.  Although this service is in its infancy, so far I really like how easy it is to use and it seems like these dudes have some great features planned in the next release.  I don’t have enough data on its effectiveness to improve SERPs yet but I’ll post an update when I do.

Just some general rules I like to follow when running an SEO campaign.  Hopefully you find some of these helpful!

1. Keep the Content Fresh
   • At the least, a new post or page every week is great to keep the search engine bots continually crawling your site.  Plus the more pages your domain has the better.   The total Google PR for your entire domain can not exceed the # of pages.  So if you have a 1 page site you’ll never have higher than PR 1.
   • Yes I realize there’s irony in this point because I don’t update this blog nearly that often.  But I suppose that’s because this isn’t an income stream for me, I’m just doing it for fun, so I don’t really care too much about its SEO.
   • If you’re using a blogging platform, remember to use tags, as each tag creates yet another page.
2. Find Forums to Post in that have Do-Follow Signature Links
   • Be the first to respond to new threads so your sig will appear near the top of the page
   • Try to write useful, respectful comments, and not obvious spam…you know who you are…silly spammers
3. Submit your RSS Feeds to Directories
   • Search engines love RSS feeds, probably because they are great followers of Tip #1 (Keep the Content Fresh), and constantly updating
   • Two of the major ones are Feedage.com and Feedagg.com
4. Use ‘title’ and ‘alt’ HTML Tags for Images
   • This way you’ll get bonus traffic from search engine image searches, such as Google and Bing (my new favorite).
5. Social Bookmarking Rules
   • It’s powerful because each bookmark not only creates multiple backlinks (due to the tags), but also because of the “social” aspect your bookmark could appear on a “top bookmarks” page (with high PR) if other users vote or submit it as well.
   • With SocialAdr your webpages can be bookmarked (to 15 or so of the major social bookmarking services) up to 420 time per month.  And that’s just with the ‘Free’ account!
6. Keyword Research is ‘Key’
   • This is one of the (if not THE) most important parts of an effective SEO campaign.  Too many people rush through it and don’t take the time to realize either (a) there’s weak traffic for the keywords they’re targeting or (b) the competition is insane and it’s virtually impossible for them to get on Page 1 of Google.
   • I use a handy app called Micro Niche Finder – it saves a lot of time compared to using the free tools
   • The free method is simply using the Google External Keyword Tool to find how much traffic each keyword gets and Google (search for the keyword “in quotes”) to find how much competition you have.   I prefer > 1000 searches / month with less than 20,000 competition.  But there’s a lot of wiggle room in those numbers.