Category: Optimization

Everything related to Search Engine Optimization (SEO)

How Negative SEO Works

What Is Negative SEO? Search engine optimization (SEO) is the process that involves increasing a website’s traffic by means of improving its placement on search engines. It goes without saying that there exists an opposite concept, a method to undermine a particular website’s traffic. Referred to as “negative SEO,” the process involves a set of techniques used to affect a…

HTTPS is now being used by Google for ranking

This is huge news.  Google has finally realized that sites that are more secure should rank higher than sites that aren’t.  And installing an SSL certificate is one way to make your site more secure. So, if you were humming and hawing about whether or not you needed an SSL cert, hopefully this pushes you in the right direction. You can…