Category: Optimization

Everything related to Search Engine Optimization (SEO)

HTTPS is now being used by Google for ranking

This is huge news.  Google has finally realized that sites that are more secure should rank higher than sites that aren’t.  And installing an SSL certificate is one way to make your site more secure. So, if you were humming and hawing about whether or not you needed an SSL cert, hopefully this pushes you in the right direction. You can…

A couple interesting SEO developments

Both of these really intrigued me, so I thought I’d share with my followers… How I Hijacked Rand Fishkin’s Blog When there are two identical documents on the web, Google will pick the one with higher PageRank and use it in results. It will also forward any links from any perceived ’duplicate’ towards the selected ‘main’ document. This idea first came to…

How do I remove spammy links from my site?

I hear this question now more than ever before.  The reason why?   Since the beginning of the year, hundreds of thousands of webmasters (heck, maybe even millions) have received a warning similar to this:  Google Webmaster Tools notice of detected unnatural links to http://example.com/ Dear site owner or webmaster of http://example.com/, We’ve detected that some of your site’s pages…

Social Media Myths Debunked

As an owner of SocialAdr, a social media marketing web service, I get the opportunity to hear what people think about different SEO techniques on a daily basis.  Occasionally I learn a thing or two.  But most of the time it’s just plain wrong. Social media involves many people from around the world “talking” about a webpage from many different…

Google Ranking Factors by Importance

WebProNews recently posted this super interesting article about an experiment done by SEOMoz that looked at different Google ranking factors, and how many Search Engine Optimization experts view their importance. http://www.webpronews.com/google-ranking-factors-2-2011-06 A few things that stuck out for me: Page-level backlink metrics are the top algorithmic factor (compared to domain-level, link authority, social metrics, etc.) Diversity of backlinks is greater…

A variety of noFollow / doFollow backlinks is key

I just saw a very interesting video post on SEOmoz: http://www.seomoz.org/blog/correlation-data-for-seo-and-social-media-analysis-part-2-whiteboard-friday One of the things we did when we saw no-follow links having a really high correlation was we went, well that’s just weird. Maybe what’s going on here is that no-follow links and followed links have a high correlation with each other, and in fact, they do. If you…