Category: Search Engine

All about search engines

The impact of the latest Google Caffeine changes

On June 8, 2010, Google officially completed development of its new “Caffeine” indexing algorithm.  Many marketers were left wondering, “How does this impact me?”  Well, I’ve done a fair bit of research and here’s what I’ve come up with… 50% fresher results – Google actually says “Caffeine provides 50 percent fresher results for web searches than our last index, and…

The best Google position checker – Traffic Travis

If you’re like me and obsess over how your sites are ranking with the search engines, you’ve likely been looking for a tool that’s fast, user-friendly, and reliable. You may have tried some of the various FireFox plugins that are slow, buggy, and not good at tracking historical ranking changes.   Or perhaps you’ve tried one of the many websites…

The difference in traffic for page 1 Google positions

A friend of mine was recently wondering, “What’s the difference between being ranked #1 and #2 on Google?” He guessed that it wouldn’t be very much, maybe like 10% max. Well, surprisingly it’s much higher than that! While I haven’t seen any data from Google for the click-through rate averages for each position, there’s data floating around from AOL that could…

SEO Tips and Tricks

Just some general rules I like to follow when running an SEO campaign.  Hopefully you find some of these helpful! Keep the Content Fresh At the least, a new post or page every week is great to keep the search engine bots continually crawling your site.  Plus the more pages your domain has the better.   The total Google PR…

SocialAdr – New Social Bookmarking Services Community

For the last couple months I’ve been working on this new Web 2.0 social bookmarking services community. What is it all about? Rather than submitting merely your own bookmarks to the many services available (like Digg, BlinkList, Delicious, etc.), members submit each others’ bookmarks This makes it less likely that you’ll be considered a “spammer” for constantly promoting only your…

How to get your YouTube video on Google Page 1

I recently figured out a neat trick for getting a YouTube video to show up on Page 1 of Google search results.  We all know that YouTube = Google, so that makes this technique even more powerful than if it was done with some random video site that may be shut down or Google may someday decide to ignore. Disclaimer:…

Fresh content versus quality backlinks

Lately I’ve been wondering what Google favors more – fresh, unique content or quality (PR 4 or higher) backlinks. There’s oceans of people that are on either side of the argument.  Some say it’s best to have lots of one-way backlinks from respected, authority sites.  Others say it’s best to be constantly adding new, unique content. Personally I think both…

SocialMarker – A free social bookmarking tool

SocialMarker is a free tool that I use fairly often.  It makes it a heck of a lot easier to submit my sites to social bookmarking services, than if I was to do it manually. After my negative review of SocialBot yesterday I figured I should discuss what I do find useful for social bookmarking. So why do I use…

I’m not a fan of SocialBot

This is the latest piece of software that I’ve had to request a refund for. It has promise, don’t get me wrong.  There’s just too many bugs for me to handle. SocialBot (version 4.0 was the one I tried) was created by a company called IncanSoft. I’m not entirely sure but I think they’re based out of Greece, from reading…

Free Traffic System – a completely unbiased review

Today I’m going to talk about Free Traffic System, which touts itself as being able to give people “free targeted website traffic in any niche”. Well first of all, as you probably found out when you were 5 years old, nothing in the world is entirely free (except bad advice and in some cities drinks for ladies on Tuesdays).  So…