I’ve been using this app for about a month now. Actually, it was the very first piece of commercial software I started using for internet marketing. After reading a bunch of good reviews on WarriorForum, I took a leap and bought it.
These are steps that I used to do manually, for each potential keyword phrase, one-by-one:
- Google External Keyword Tool (# of monthly searches)
- Microsoft Online Commercial Intention Tool (commercial intention)
- Google.com (# of competition)
- Yahoo Site Explorer (strength of competition)
I would then use these metrics to calculate the potential profitability of a new “niche” (keyword phrase).
Well now I do all that in Micro Niche Finder. Those 4 steps are done automatically through MNF in mere seconds. It even suggests related keywords and calculates their metrics at the same time.
Here’s a screenshot of the “meat & potatoes” of the app:
Note: I chose “fat loss” as my search phrase purely for this review. I don’t actually think this is a good market to approach, as you can see by the numbers…the competition is insane!
And a quick description of what each column means:
- Phrase – these are related keywords that are automatically generated by MNF. By default it shows results for the EXACT phrase (ie. a search in Google with “quotes”) but you can also choose BROAD (without quotes) or PHRASE (words out of order)
- Search Count - the total number of searches each month for this phrase on Google (ie. the DEMAND). I usually only look at phrases with > 2000.
- Exact Phrase Count – these are the number of results for the phrase in Google (you can verify yourself by going to Google.com and typing in the phrase with “quotes”). This is the COMPETITION. I usually aim for phrases with < 20,000, but the COMPETITION / DEMAND ratio is also important. If it’s, say 4, and the COMPETITION is 100,000, those are darn good numbers.
- Ad Cost – how much Google charges advertisers per click they receive on their AdWords ads based on this phrase. This is usually relative to a combination of the Commercial Intent and Strength of Competition.
- Commercial Intent - how likely it is that a person searching this phrase on Google will end up buying something. Anything less than 50% usually isn’t worth your time.
- Strength of Competition (SOC) – how strong the competition’s websites are. This calculation considers things like PageRank, number of one-way backlinks, etc. The lower the better! That red X image turns into yellow (medium) or green (good) depending on how low the SOC values get.
Micro Niche Finder. Very. Useful. Tool.
Here’s more information on it if you’re interested…