Tag: email marketing

How Can Digital Marketing Help Recruitment Agencies Attract Top Talent?

Attracting top talent is one of the greatest challenges for recruitment agencies, and the competition is fiercer than ever. Traditional methods like job boards and cold calls aren’t enough to reach the best candidates. This is where digital marketing for recruitment agencies can make a huge difference. By utilizing smart, targeted strategies, agencies can improve their online presence and connect…

Split Testing: Maximizing Email Marketing Effectiveness

Split testing email marketing increases and drives your potential customers and curiosity-seekers to your website. It provides a better understanding of visitor behaviour and shows what effectively attracts and increase sales and returning customers. Split testing is a good indicator of email marketing weak areas and how to “fix” them. Most service providers make it easy to use free split…

Best Email Marketing Companies

There are many email marketing companies to choose from, so it can be a bit overwhelming trying to decide which one is the best for you.  Luckily I’ve done plenty of research, as over the years I’ve had to change email marketing services several times for various reasons. Below is a table which outlines the common features and functionality of…