Tag: digital marketing

Measuring Your Digital Marketing Campaign Performance with Meaningful Metrics

For any competent digital marketers, success can be evaluated in many different means. Online marketing performance is assessed by key performance indicators (KPIs). However, not every KPI is valuable. With many to pick from, it’s most ideal to focus on the numbers that in fact and straightly affect the growth of your firm. When we talk about an SEO project,…

Cybersecurity and digital marketing

In certain circles of an organization, cybersecurity can be seen as a headache and conundrum due to the substantial financial investment associated with it. Executives and managers must carefully balance the need for the best security measures with being solvent. Oftentimes cybersecurity budgets are set begrudgingly with many in the organization knowing the truth, that no matter how expensive, expansive…