Beautiful, articulate copy that’s easy to read is hard to write. It needs to communicate ideas, passion and trust – but it also needs to be engaging, fun and ‘on brand’. Then start to add in SEO needs, keyword density and it becomes far trickier.
Online Marketing Mistakes and How to Avoid Them
If we had a penny for everytime someone committed an online marketing mistake, we’d have already invested millions in making sure they don’t. Mind you, the mistakes that this article will talk about are not merely limited to just one kind of online marketing. In fact, it can be applied across the entire range: right from social media marketing, SEO…
3 Reasons Why Your Business Needs To Start Using Reputation Management Tools
No matter what business you engage in, one rule remains consistent – the customer is the king. If your customers are not happy with your product, they can bring down your business with their negative word of mouth. And thanks to the internet, such negative reviews can start affecting your business in just a few days. This is why you…
Why should you invest your time and money in Brand Building?
A brand stands up for itself. Brands like Apple, Nike, Mercedes or Louis Vuitton does not require huge amounts of marketing. Falling into the category of strong brands most of the people are familiar with these names. These brands have always succeeded in giving its customers products of top quality thereby gaining their trust and more people come forward looking…
Royalty Free Image – Licenses and Restrictions on Usage
A picture can communicate many things. And there is absolutely no way we can blog or post on social media without images. Here are a few things about royalty-free images and their licenses.
5 Overlooked SEO Basics You Must Follow When Building Your Website
If you are planning to build a website for your business, one of the most important things you must focus on should be the SEO aspect of the site. Until and unless you optimize your website for the search engines, no amount of good content will be able to attract visitors to it. Below, we look at five often overlooked…
4 Things to Keep In Mind When Hiring Contract Workers
When you are running a business, there will be times when you need to hire a few extra hands to complete a project. However, hiring employees permanently might not be possible since you may not have any long-term projects to support paying their salaries. This is where the importance of short-term contract workers comes into the picture. They allow you…
EMI – Tax and Loyalty Benefits for your Company
EMI or Enterprise Management Incentive schemes have been gaining in popularity across the UK. Companies, especially tech start-ups, have found a government-backed program to utilize potential as a value and a measure to reward employees.
7 Steps of Becoming an Entrepreneur in Singapore
If you’re thinking of becoming an entrepreneur, there are a number of reasons why Singapore is the ideal place for you. Singapore is very well connected to the rest of the world, it offers attractive tax benefits, a business friendly ecosystem and much more. Many people also consider Singapore to be the Gateway to Asia. So here’s what you need…
Why Your Recruitment Agency Needs More Visibility
We live in a competent and rapidly growing world that is always searching for talented human resources. The current economic growth rate is creating more job opportunities across the globe which has lead to cut-throat competition in the recruitment industry.