If you do any form of online marketing, whether it be for your own company, or for clients, you likely use social media. There’s plenty of ways to manage your various Twitters and Facebooks and whathaveyous, but now there’s a new service thrown into the mix: DoSocial. DoSocial offers a user-friendly interface to manage your social media profiles. You can setup identities…
Author: Kane
HTTPS is now being used by Google for ranking
This is huge news. Google has finally realized that sites that are more secure should rank higher than sites that aren’t. And installing an SSL certificate is one way to make your site more secure. So, if you were humming and hawing about whether or not you needed an SSL cert, hopefully this pushes you in the right direction. You can…
How to learn to remember really complex passwords
This article from Wired really piqued my interest… It’s crazy to think that 1 in 20 times people still use “password” for their passwords. That’s just nuts. A recent study from Microsoft and Princeton suggests that a training technique could be very effective (90% success rate) at teaching people to remember a 12-character-long password with random letters and numbers. How it works:…
Winning Email’s Feedback Loops Service: Improve Your Email Deliverability
If you run your own online business, and send emails from your server, the new Winning Email feedback loops service is a great way to reduce spam complaints, improve your email delivery rates, and increase your sales. Most mail marketers aren’t even aware that they have email deliverability issues, so it’s no surprise that feedback loops are widely overlooked by the…
How to Find the Best Contractors on oDesk
Ok, so you posted a job on oDesk. And you’re now seeing a bunch of cookie-cutter applications come in from overseas. Maybe they didn’t even read your job posting. Maybe they don’t even have the skills that are required. Maybe their English is so horrendous you can’t even get through the 1st sentence in their cover letter. Either way, it’s…
Bing Connected Pages – you can now claim all your social pages
http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2013/11/18/connected-pages-now-claim-official-pages-beyond-your-website.aspx/ Bing has just added a great tool to Bing Webmaster Tools. With “Connected Pages” you can now link up your site with all your social pages (Facebook, Twitter, Pinterest, G+, etc). This way you can see statistics from Bing traffic related to not only your own website, but all your social pages too. Pretty cool, eh?
New “Manual Actions” Viewer in Google Webmaster Tools
http://googlewebmastercentral.blogspot.ca/2013/08/manual-actions-viewer.html Now it’s finally possible to see if there’s any manual spam actions against your domain. Just log into Google Webmaster Tools, and click Search Traffic > Manual Actions. If you’re lucky, you’ll see a “No manual webspam actions found” message. If you do have a manual action, you can then hopefully fix whatever Google is complaining about, and submit a…
Amazon Payments – Better than PayPal?
I just discovered this: https://payments.amazon.com/sdui/sdui/personal/money Amazon offers this service called “Amazon Payments” where you can send and receive money to/from anyone else with an Amazon account. You hook up your credit card or bank account and there’s no fees for sending or receiving. I imagine they don’t charge fees because some people will use the money for shopping on Amazon. Anyways,…
A case study on increasing conversion rate by 311%
I found this case study quite interesting and thought I’d share it: http://blog.statuspage.io/how-we-increased-our-conversion-rate-by-311-percent Coles Notes: Better social proof Demonstration videos and screenshots Customer quotes for each feature Create a better first experience Hopefully you’ll learn something to help your own conversions!
Case Study on Recovering from a Google Penalty
If you or someone you know has been penalized by Google for unnatural links (and possibly other reasons), there’s always hope. This article provides a solid blueprint on recovering your rankings. It may take months, but for a lot of businesses it’s definitely worth it.