Recently, I’ve began the laborious process of migrating away from Google Analytics on most of my sites. Why? Because it is frankly starting to scare the hell out of me. Here’s why: Bounce rate is believed to be a factor used in determining your Google search rankings. This is a measure of the percentage of visitors the leave your site…
Tag: bounce rate
Life after the Google Panda update
Google’s latest major algorithm change, rolled out in Feb 2011, is called “Panda” and was big news for anyone doing internet market or SEO. Many marketers reported huge SERP drops while a lesser number noticed gains. Rumor has it that the Panda update came about from a focus group that Google held. They had real humans evaluating actual websites and…