Both of these really intrigued me, so I thought I’d share with my followers… How I Hijacked Rand Fishkin’s Blog When there are two identical documents on the web, Google will pick the one with higher PageRank and use it in results. It will also forward any links from any perceived ’duplicate’ towards the selected ‘main’ document. This idea first came to…
Tag: keyword
Fresh content versus quality backlinks
Lately I’ve been wondering what Google favors more – fresh, unique content or quality (PR 4 or higher) backlinks. There’s oceans of people that are on either side of the argument. Some say it’s best to have lots of one-way backlinks from respected, authority sites. Others say it’s best to be constantly adding new, unique content. Personally I think both…