On June 8, 2010, Google officially completed development of its new “Caffeine” indexing algorithm. Many marketers were left wondering, “How does this impact me?” Well, I’ve done a fair bit of research and here’s what I’ve come up with… 50% fresher results – Google actually says “Caffeine provides 50 percent fresher results for web searches than our last index, and…
Tag: content
Fresh content versus quality backlinks
Lately I’ve been wondering what Google favors more – fresh, unique content or quality (PR 4 or higher) backlinks. There’s oceans of people that are on either side of the argument. Some say it’s best to have lots of one-way backlinks from respected, authority sites. Others say it’s best to be constantly adding new, unique content. Personally I think both…