Tag: content

The impact of the latest Google Caffeine changes

On June 8, 2010, Google officially completed development of its new “Caffeine” indexing algorithm.  Many marketers were left wondering, “How does this impact me?”  Well, I’ve done a fair bit of research and here’s what I’ve come up with… 50% fresher results – Google actually says “Caffeine provides 50 percent fresher results for web searches than our last index, and…

Fresh content versus quality backlinks

Lately I’ve been wondering what Google favors more – fresh, unique content or quality (PR 4 or higher) backlinks. There’s oceans of people that are on either side of the argument.  Some say it’s best to have lots of one-way backlinks from respected, authority sites.  Others say it’s best to be constantly adding new, unique content. Personally I think both…