WebProNews recently posted this super interesting article about an experiment done by SEOMoz that looked at different Google ranking factors, and how many Search Engine Optimization experts view their importance.
A few things that stuck out for me:
- Page-level backlink metrics are the top algorithmic factor (compared to domain-level, link authority, social metrics, etc.)
- Diversity of backlinks is greater than raw quantity
- Nofollow backlinks do indeed help with rankings (further evidence to support this post)
- Pages with more content rank better
- Long titles and URLs are bad for SEO
- Using keywords earlier in tags and content seems “wise”
- Facebook may be more influential than Twitter for ranking, but Matt Cutts says Google can’t see Facebook shares so this doesn’t make sense to me
- Google Buzz may be used for indexing (more info here)
- Matt Cutts says in general the more content on the home page, the better, but you can also have too much
If you’re a nerd like me, hopefully you find this data useful too!
Time Tracking & Analysis
So I’ve religiously logged my time for a couple weeks now (using a desktop widget from Paymo.biz), and come to the following conclusions -
- I waste too much time switching between tasks. I need to focus more on completing things before moving onto something else
- I waste too much time with social media. I need to outsource Ping.FM, Facebook friend maintenance, Twitter follower upkeep, etc.
- I waste too much time checking email. Rather than checking my personal and multiple business accounts 50x per day, I should set a schedule and check maybe 4-5x.
- I waste too much time doing internet shopping / research. Whether it be a gift for my mom or a new laptop for myself, I always feel the need to find the best value product out there, and spend hours doing so. I can definitely outsource some of this research.
Virtual Assistant Providers
Job posting boards
First Page Web Search is by far the cheapest of the outsourcing companies, and even though they specialize in SEO VA’s, they can do solely admin work too, I’ve already asked them. Only $300/month for a full-time VA! So that’s where I’m currently leaning…
The more I learn about this new service being developed by StumbleUpon, the more psyched I get.
If you haven’t heard of StumbleUpon, they are one of many social bookmarking websites, but they are unique in the fact that they offer users the ability to just browse or “stumble” through a never-ending list of sites recommended by other users. Pretty cool idea.
I read about their new product, called SU.PR (pronounced “super”), from the blog of Tim Ferriss (the author of “The 4-Hour Workweek”).
Well apparently SU.PR will allow users to do the following:
- Submit their content to StumbleUpon’s 7.9 million users with each post
- Have their best content showcased in a right-hand sidebar for each page that’s linked to (here’s an example)
- Get suggestions for optimal posting times: get more traffic per post
- Schedule as many tweets or posts as they want, for any time
- See their click-through statistics in real-time
- See retweets for each post, including the biggest influencers (with rankings)
- Post to Twitter and Facebook at the same time, with more platforms to come…
- Use their own short URL (i.e. www.mysite.com/abc123) instead of something like bit.ly
Dang, that sounds pretty bad-ass. Apparently Tim said while testing SU.PR he started receiving up to 10% of his unique traffic from it, and got 24,000 visits to a single post in 24 hours. Holy smokes!
Here’s a sample of the SU.PR dashboard:
Well if you’re excited and want to get in on the action ASAP, they’re giving out free beta testing accounts for the next few weeks. Here’s how to get one:
- Go here http://su.pr/
- Click “request one” if you don’t have an “invite code”
- Follow StumbleUpon on Twitter to get the code when they periodically release new ones
I’m the guy who has NEVER (no lie) set his FaceBook “status” because I didn’t want all my friends knowing where I was or what I was doing 24 hours a day. As far as I could tell, Twitter was just like a stand-alone verion of the FaceBook “status” functionality.
Lately I’ve started to realize that Twitter can be an incredibly powerful internet marketing tool. I also feel bad for people who want to use it for its original intention (micro-blogging), but are being bombarded by IM-centric messages and users.
Here’s why I think it can be such a useful marketing tool:
Finding people with similar interests
- The search functionality is great for finding other users with similar interests
- If you have a site centered around a specific niche (say iPod Nanos), it’s easy to find other people with the same interests
- Simply follow someone and there’s a good chance they’ll follow you back
Learning about your niche
- If you aren’t sure about something, just Tweet and ask a question; there’s a good chance you’ll get a response
Promoting products & getting TRAFFIC
- This is probably the best part of Twitter…for people doing IM
- If you just wrote an article on your site with an affiliate link, simply send a Tweet to your followers with the URL to let them know
- Most likely you’ll see immediate traffic (depending on your methods for tracking traffic)
- If you have hundreds or even thousands of followers, your web server better be able to handle it!