WebProNews recently posted this super interesting article about an experiment done by SEOMoz that looked at different Google ranking factors, and how many Search Engine Optimization experts view their importance. http://www.webpronews.com/google-ranking-factors-2-2011-06 A few things that stuck out for me: Page-level backlink metrics are the top algorithmic factor (compared to domain-level, link authority, social metrics, etc.) Diversity of backlinks is greater…
Tag: google
Skype – Gmail Integration
If you’re like me and use Skype for a lot of internet marketing communications, you’ve likely noticed that it saves all conversations in encrypted files on your local hard drive. Why? I have no frickin’ idea, but it’s a bit ridiculous. This means that if you have Skype installed on your laptop, desktop, and cell phone, there’s 3 different versions…
The impact of the latest Google Caffeine changes
On June 8, 2010, Google officially completed development of its new “Caffeine” indexing algorithm. Many marketers were left wondering, “How does this impact me?” Well, I’ve done a fair bit of research and here’s what I’ve come up with… 50% fresher results – Google actually says “Caffeine provides 50 percent fresher results for web searches than our last index, and…
The difference in traffic for page 1 Google positions
A friend of mine was recently wondering, “What’s the difference between being ranked #1 and #2 on Google?” He guessed that it wouldn’t be very much, maybe like 10% max. Well, surprisingly it’s much higher than that! While I haven’t seen any data from Google for the click-through rate averages for each position, there’s data floating around from AOL that could…
What’s wrong with Google Buzz?
So, just when you thought you were already overwhelmed with Facebook, Twitter, and LinkedIn, along comes yet another social networking/sharing service. Google Buzz has joined the party. There’s already lots of rants floating around about why it’s awesome or why it’s great, but I’m going to talk specifically about what should be improved with it. To be perfectly honest though,…
Content vs Backlinks – Having trouble getting indexed!
Note: This post is related to my ongoing experiment to determine which Google prefers more – Fresh Content or Quality Backlinks Ok just an update – About 2 days after I tried to get both sites indexed by Google (used StumbleUpon, submitted sitemaps to Google Webmaster Tools, posted a couple backlinks on high PR sites)…site “b” was but site “a”…
How to get your YouTube video on Google Page 1
I recently figured out a neat trick for getting a YouTube video to show up on Page 1 of Google search results. We all know that YouTube = Google, so that makes this technique even more powerful than if it was done with some random video site that may be shut down or Google may someday decide to ignore. Disclaimer:…
Content vs Backlinks – Both sites are live!
Note: This post is related to my ongoing experiment to determine which Google prefers more – Fresh Content or Quality Backlinks So since my last post I’ve done the following: Created two subdomains: A – Jump Higher Exercises B – Jump Higher Exercises Did a WordPress install into A, with SEO optimized plugins Threw together a logo real quick Worked…
Content vs Backlinks – Found a Niche Topic!
Note: This post is related to my ongoing experiment to determine which Google prefers more – Fresh Content or Quality Backlinks Well after a quick browse through ClickBank I stumbled across this -> Double Your Vertical Leap. The World’s Top Selling Vertical Jump Enhancement System Is Back, Better Than Ever. 6 Months Of Extensive Testing – And A Mouth-watering Offer…
Fresh content versus quality backlinks
Lately I’ve been wondering what Google favors more – fresh, unique content or quality (PR 4 or higher) backlinks. There’s oceans of people that are on either side of the argument. Some say it’s best to have lots of one-way backlinks from respected, authority sites. Others say it’s best to be constantly adding new, unique content. Personally I think both…