Posts Tagged ‘facebook’
11
Jun

WebProNews recently posted this super interesting article about an experiment done by SEOMoz that looked at different Google ranking factors, and how many Search Engine Optimization experts view their importance.

http://www.webpronews.com/google-ranking-factors-2-2011-06

A few things that stuck out for me:

  • Page-level backlink metrics are the top algorithmic factor (compared to domain-level, link authority, social metrics, etc.)
  • Diversity of backlinks is greater than raw quantity
  • Nofollow backlinks do indeed help with rankings (further evidence to support this post)
  • Pages with more content rank better
  • Long titles and URLs are bad for SEO
  • Using keywords earlier in tags and content seems “wise”
  • Facebook may be more influential than Twitter for ranking, but Matt Cutts says Google can’t see Facebook shares so this doesn’t make sense to me
  • Google Buzz may be used for indexing (more info here)
  • Matt Cutts says in general the more content on the home page, the better, but you can also have too much

If you’re a nerd like me, hopefully you find this data useful too!

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09
Sep

Facebook iconIf you’re like me and fortunate enough to have a mother who is a senior citizen and also a Facebook addict, you can hopefully relate to these moments:

  • Mom makes a post on my wall describing her planned activities for the day.
  • Mom comments on a photo of me that a friend posted to tell me that she’s glad I have friends.
  • Mom sends private messages to several of my friends to say they seem like good people.

So…all of these hilarious events prompted me to write up a quick list of Facebook Etiquette points for my mom…

Your own wall

Post something about yourself or about life in general that you want all your friends to read and comment on.  Only comment on your own wall post if other people have already commented.  It isn’t meant to be used as a monologue or a journal.

Your friend’s wall

Post something related to your friend that you want all their friends to read and possibly comment on.  Don’t post things that are only about yourself, because their friends will be like “who are you and who the heck cares?”.

Private messages

Send something that is private and that only the specific friend (or friends) should receive.

Photo comments

Only write something that pertains to the picture.  Don’t talk about the weather or what you ate for lunch or a synopsis of the latest Twilight movie.


Feel free to send this list to your mothers too ;)

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10
Jun

Time Tracking & Analysis

So I’ve religiously logged my time for a couple weeks now (using a desktop widget from Paymo.biz), and come to the following conclusions -

  • I waste too much time switching between tasks.  I need to focus more on completing things before moving onto something else
  • I waste too much time with social media.  I need to outsource Ping.FM, Facebook friend maintenance, Twitter follower upkeep, etc.
  • I waste too much time checking email.  Rather than checking my personal and multiple business accounts 50x per day, I should set a schedule and check maybe 4-5x.
  • I waste too much time doing internet shopping / research. Whether it be a gift for my mom or a new laptop for myself, I always feel the need to find the best value product out there, and spend hours doing so.   I can definitely outsource some of this research.

Virtual Assistant Providers

I’ve also been busy research sites / companies to hire a Virtual Assistant (VA) from.  Here’s the options that I’ve come up with -
Job posting boards
Outsourcing companies
From my research the job posting boards are time consuming because you have to interview people, and you also don’t want an individual because they’d be a single point of failure in your business (ie. if they got sick a lot of stuff would stop getting done).  

First Page Web Search is by far the cheapest of the outsourcing companies, and even though they specialize in SEO VA’s, they can do solely admin work too, I’ve already asked them. Only $300/month for a full-time VA! So that’s where I’m currently leaning…

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15
May

Once and a while a WordPress plugin comes along that I consider to be a “game changer”.  The Like plugin is one of ‘em.

http://wordpress.org/extend/plugins/like/

One of the great things about Facebook Pages is that they can become viral.  It may take you a month to get to 100 “fans” (I guess they’re now considered “people that like your Page”), but you could easily reach 1000 in the next week and 100,000 a week after that.  This is due to the Facebook engine that automagically suggests Pages to your friends, and your friends’ friends, and so on and so forth.  And of course it helps that many Facebook users are addicted and will click “Like” to anything they see.

Well, the Like plugin helps to make your WordPress posts and pages viral too!

See the buttons at the top and bottom of this post?  Those are from Like.

One super cool feature is that it works with the new Facebook Open Graph API which makes it very easy for developers to integrate Facebook applications into websites.   I suppose this is furthering Facebook’s goal to take over the world…but you could at least join them for the ride and get more visitors on the way!

Here’s what the plugin settings look like:

Like plugin settings

As you can see, it also hooks up to a Facebook application, although I haven’t tested this myself yet.

So what are ya waiting for?  Download and install this wicked plugin and join the viral train.

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14
Feb

Google Buzz

So, just when you thought you were already overwhelmed with Facebook, Twitter, and LinkedIn, along comes yet another social networking/sharing service.

Google Buzz has joined the party.

There’s already lots of rants floating around about why it’s awesome or why it’s great, but I’m going to talk specifically about what should be improved with it.  To be perfectly honest though, I do like the idea of having a social networking tool integrated into Gmail, since I already use it for all my email as well as chat.  Plus, the Gmail search feature is wicked-cool and will undoubtedly be useful with Buzz.

Confusing Privacy Features

google buzz privateMost people want to be able to manually approve each follower, rather than having them auto-follow.  However, they don’t realize that Google Buzz is integrated with your public Google Profile.  So this means whatever you post in Buzz as “public” can be viewed by ANYONE on the internet via your Google Profile page.  Therefore it doesn’t matter if people have chosen to follow you or not.  If you are concerned about the privacy of a post, simply choose “Private” and optionally post to a “group” of Gmail contacts.

No Way To Tell Which Post is New

It’s nice that there’s an indication near the Buzz logo in your Gmail menu of how many new Buzz posts there are, however once you get into Buzz there’s no way to know which posts are the new ones.  So you’re stuck reading through a lot of what you’ve already read.  Definitely a time-waster.

No Tags / Keywords / Categories

These would be very handy to help search and organize our Buzz’s.

Can’t Include an Image in a Comment

When you create your own post there’s a useful link to insert a photo from your computer.  However, this isn’t possible when commenting on your friend’s posts.  There’s been a few times I wanted to include a pic in my comment but wasn’t able to.

Re-Buzz?

Similar to a Twitter Re-Tweet, it would be cool to be able to send a Buzz from one of your contacts along to your other contacts.

That’s about it for now.  Does anyone have other ideas?

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