Internet Marketing Fun » AOL http://im-fun.com Internet marketing news, reviews, tips, and tricks. Thu, 22 Mar 2012 05:21:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1
The difference in traffic for page 1 Google positions http://im-fun.com/search-engine/analysis/the-difference-in-traffic-for-page-1-google-positions/746/ http://im-fun.com/search-engine/analysis/the-difference-in-traffic-for-page-1-google-positions/746/#comments Wed, 17 Feb 2010 19:50:18 +0000 Kane http://im-fun.com/?p=746 Google position rankingA friend of mine was recently wondering, “What’s the difference between being ranked #1 and #2 on Google?”

He guessed that it wouldn’t be very much, maybe like 10% max.

Well, surprisingly it’s much higher than that!

While I haven’t seen any data from Google for the click-through rate averages for each position, there’s data floating around from AOL that could easily be applied to any search engine.

  • Ranking #1 gets 42.1 % of clicks
  • Ranking #2 gets 11.9 % of clicks
  • Ranking #3 gets 8.5 % of clicks
  • Ranking #4 gets 6.1 % of clicks
  • Ranking #5 gets 4.9 % of clicks
  • Ranking #6 gets 4.1 % of clicks
  • Ranking #7 gets 3.4 % of clicks
  • Ranking #8 gets 3.0 % of clicks
  • Ranking #9 gets 2.8 % of clicks
  • Ranking #10 gets 3.0 % of clicks

This means that if a keyword gets 100 searches a month, the #1 result will get 42 clicks whereas the #2 result will only get 12!   Pretty big difference.

Great example of why it’s so important to be ranked #1 :)

Even better, if you’re #1 for organic search results, Google Maps listings, AND AdWords, you can completely dominate the competition.

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