Category: Search Engine

All about search engines

Social Media Myths Debunked

As an owner of SocialAdr, a social media marketing web service, I get the opportunity to hear what people think about different SEO techniques on a daily basis.  Occasionally I learn a thing or two.  But most of the time it’s just plain wrong. Social media involves many people from around the world “talking” about a webpage from many different…

Life after the Google Panda update

Google’s latest major algorithm change, rolled out in Feb 2011, is called “Panda” and was big news for anyone doing internet market or SEO.  Many marketers reported huge SERP drops while a lesser number noticed gains. Rumor has it that the Panda update came about from a focus group that Google held.  They had real humans evaluating actual websites and…

Google Ranking Factors by Importance

WebProNews recently posted this super interesting article about an experiment done by SEOMoz that looked at different Google ranking factors, and how many Search Engine Optimization experts view their importance. http://www.webpronews.com/google-ranking-factors-2-2011-06 A few things that stuck out for me: Page-level backlink metrics are the top algorithmic factor (compared to domain-level, link authority, social metrics, etc.) Diversity of backlinks is greater…

A variety of noFollow / doFollow backlinks is key

I just saw a very interesting video post on SEOmoz: http://www.seomoz.org/blog/correlation-data-for-seo-and-social-media-analysis-part-2-whiteboard-friday One of the things we did when we saw no-follow links having a really high correlation was we went, well that’s just weird. Maybe what’s going on here is that no-follow links and followed links have a high correlation with each other, and in fact, they do. If you…

One Hour Backlinks is WINNING

A recent link building service I’ve tried and wholeheartedly recommend is One Hour Backlinks.  The dude who created Linklicious launched this creative site that makes it super simple and super quick to blast your sites with backlinks.  I’m a big fan not only of the ease-of-use of the site but its pleasing design.  It’s rare to find an internet marketing…

Two cool SEO services to check out

Occasionally I come across an SEO tool that I feel is worthy of blogging about, and oddly enough today I have two of ’em. Linklicious Instead of wasting hours building RSS feeds and pinging the feeds hoping for crawls, Linklicious eliminates all of the guesswork by providing a guaranteed 100% crawl rate.   It comes with a WordPress plugin so…

The impact of the latest Google Caffeine changes

On June 8, 2010, Google officially completed development of its new “Caffeine” indexing algorithm.  Many marketers were left wondering, “How does this impact me?”  Well, I’ve done a fair bit of research and here’s what I’ve come up with… 50% fresher results – Google actually says “Caffeine provides 50 percent fresher results for web searches than our last index, and…

The best Google position checker – Traffic Travis

If you’re like me and obsess over how your sites are ranking with the search engines, you’ve likely been looking for a tool that’s fast, user-friendly, and reliable. You may have tried some of the various FireFox plugins that are slow, buggy, and not good at tracking historical ranking changes.   Or perhaps you’ve tried one of the many websites…

The difference in traffic for page 1 Google positions

A friend of mine was recently wondering, “What’s the difference between being ranked #1 and #2 on Google?” He guessed that it wouldn’t be very much, maybe like 10% max. Well, surprisingly it’s much higher than that! While I haven’t seen any data from Google for the click-through rate averages for each position, there’s data floating around from AOL that could…

SEO Tips and Tricks

Just some general rules I like to follow when running an SEO campaign.  Hopefully you find some of these helpful! Keep the Content Fresh At the least, a new post or page every week is great to keep the search engine bots continually crawling your site.  Plus the more pages your domain has the better.   The total Google PR…