I’ve tried A TON of keyword research tools:  Micro Niche Finder, Market Samurai, Word Tracker, Keyword Elite, you name it…I’ve tried ‘em all.

What sets SECockpit apart from its competitors is that it’s ridiculously fast.  Since it’s a web service rather than a local software app, you can run as many queries as you want simultaneously…in fact it can handle 200 fully processed and analyzed keywords per minute.  I’d like to see your current tool do that!

Not only that, but SECockpit uses multiple keyword sources:  Google Adwords, Google Suggest, and Google ‘related search terms’.

Let’s take a look at the SECockpit interface, for this example I used the seed keyword “deals”:

As you can see, it comes packed with tons of useful details for each keyword.  The “Niche” column is the SECockpit evaluation of how “good” the niche is for that keyword.  You can see which domains are available to buy for each keyword, with hyphens and without.  You can see which of the top 10 results are sniper sites or Youtube vids.

And if you double-click on a keyword in the results, you are taken to the top 10 Google results which give you some juicy data such as mozRank, Page Authority, Juice links (count of links that are valuable in determining SE ranking), and a direct link to go to Open Site Explorer.

Pretty slick, eh?

Get SECockpit here.

I’ve been using this app for about a month now.  Actually, it was the very first piece of commercial software I started using for internet marketing. After reading a bunch of good reviews on WarriorForum, I took a leap and bought it.

These are steps that I used to do manually, for each potential keyword phrase, one-by-one:

1. Google External Keyword Tool (# of monthly searches)
2. Microsoft Online Commercial Intention Tool (commercial intention)
3. Google.com (# of competition)
4. Yahoo Site Explorer (strength of competition)

I would then use these metrics to calculate the potential profitability of a new “niche” (keyword phrase).

Well now I do all that in Micro Niche Finder.   Those 4 steps are done automatically through MNF in mere seconds.   It even suggests related keywords and calculates their metrics at the same time.

Here’s a screenshot of the “meat & potatoes” of the app:

Note: I chose “fat loss” as my search phrase purely for this review.  I don’t actually think this is a good market to approach, as you can see by the numbers…the competition is insane!

And a quick description of what each column means:

• Phrase – these are related keywords that are automatically generated by MNF.  By default it shows results for the EXACT phrase (ie. a search in Google with “quotes”) but you can also choose BROAD (without quotes) or PHRASE (words out of order)

• Search Count - the total number of searches each month for this phrase on Google (ie. the DEMAND).  I usually only look at phrases with > 2000.

• Exact Phrase Count – these are the number of results for the phrase in Google (you can verify yourself by going to Google.com and typing in the phrase with “quotes”).  This is the COMPETITION.  I usually aim for phrases with < 20,000, but the COMPETITION / DEMAND ratio is also important.  If it’s, say 4, and the COMPETITION is 100,000, those are darn good numbers.

• Ad Cost – how much Google charges advertisers per click they receive on their AdWords ads based on this phrase.  This is usually relative to a combination of the Commercial Intent and Strength of Competition.

• Commercial Intent - how likely it is that a person searching this phrase on Google will end up buying something.  Anything less than 50% usually isn’t worth your time.

• Strength of Competition (SOC) – how strong the competition’s websites are.  This calculation considers things like PageRank, number of one-way backlinks, etc.  The lower the better!  That red X image turns into yellow (medium) or green (good) depending on how low the SOC values get.

Micro Niche Finder. Very. Useful. Tool.

Here’s more information on it if you’re interested…