Best Email Marketing Companies

There are many email marketing companies to choose from, so it can be a bit overwhelming trying to decide which one is the best for you.  Luckily I’ve done plenty of research, as over the years I’ve had to change email marketing services several times for various reasons.

Below is a table which outlines the common features and functionality of each of the popular email marketing solutions.  Hopefully this is plenty of information to help you make the right choice.

CompanyCost per Month
(10k Subscribers)
Free TrialDelivery RateClient RetentionAnalyticsSplit TestingCustom SegmentsConversion TrackingSocial Media IntegrationSurveys
AWeber$50
>90%89%
Benchmark Email$60
>90%81%
Constant Contact$75
>85%83%
GetResponse$65
>95%82%
iContact$74
>90%85%
MailChimp$75
>95%90%
Stream Send$40
>95%86%
VerticalResponse$120
>95%76%
Imnica Mail$17
$1
>80%80%
Mad Mimi$36
>80%83%

Some additional info on these companies

MailChimp

  • Has a Free account for under 2,000 subscribers!

AWeber

  • Won’t allow you to import a list from a spreadsheet, requires all subscribers to confirm AGAIN. This is a huge pain for people moving from one email marketing company to another.

Why use an email marketing company?

If you’re just getting your online business going and are unaware of why an email marketing company would be useful for you, here’s a list of potential reasons:

  • Deliverability guarantees – Email marketing services have agreements with popular email providers like Gmail, Yahoo, and Hotmail so there’s less of a chance that your emails will be flagged as “spam”
  • System performance – You won’t need to worry about making sure your server can handle sending 10,000 emails at once.  Believe it or not but this can be a big problem; I’ve had to deal with it myself.
  • Analytics – Easily track metrics like # of messages delivered, # of messages marked as spam, and even how many of the links were clicked
  • Split Testing – Get the best results from your email campaigns by testing it first! Typically the email marketing service will allow you to create multiple versions of messages (subject and body) and then will test each version for you by sending each to a subset of your list. The version with the best “open rate” and “link-click rate” will be selected for the remaining subscribers. This process takes only minutes and can save you a lot of money!
  • Custom Segments – Quickly and easily group your subscribers based on metrics like email activity, geography, and profile data collected from surveys and web forms. Choose the perfect mix of criteria to create and send the right messages to the right people at the right time. This will allow you to increase customer engagement, retention, and campaign ROI more efficiently than ever.

If you know of a good tool that failed to make my list, or if any of the data in the above table is incorrect, please let me know!

13 comments for “Best Email Marketing Companies

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  3. Jimmy Swan
    April 6, 2011 at 10:37 am

    Thanks so much for doing this research. I’ve been looking at the different email marketing companies but there’s so many options I was getting flustered trying to choose one.

    I think I’m leaning towards MailChimp because of the free account for under 2000 subscribers.

    Thanks again Kane!

  4. April 19, 2011 at 3:50 am

    I like this list and the layout, it’s very informative. A few more that I can think of is Mad Mimi & Imnica. I don’t think Mail Chimp allows Affiliate Marketing but good for everything else. It looks like Vertical Response has it all covered. You did a good job on this subject Thanks.

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  6. Rajeev Babbar
    June 23, 2011 at 12:10 am

    Nice list! I’ve been looking for an email marketing company that offers split testing and segmentation, and a lot of them like iContact try to charge extra for different features.

    Good shizzzzzzz, thanks so much.

  7. Tim
    August 16, 2011 at 11:38 am

    My email service provider is Benchmark Email. They have served me well for my small business with helpful support. They have many more features now that aren’t listed in this review.

  8. Jim
    January 10, 2017 at 9:39 pm

    That’s a fantastic representation of data. Thums up to Kane for doing the research! Information is what we need to take decisions. However, some things like the fraction of the cost have been ignored in this research. Therefore, there is surely scope to seize this research one step ahead. Personally, I use an email service from the guys at https://esend.io, and they are amazing at a fraction of the cost. Whatever, thanks for the info!

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